Tuesday, March 18, 2008
Profile
Award winning, interactive creative. 10 years’ experience of interactive design, branding and digital marketing, design strategy, conceptual thinking, information architecture, user experience and brand development. Fascinated by the continual development of the digital landscape and committed to designing exceptional customer experiences.
Skills
Creative direction, online brand development, interactive marketing, identity design, web design, comprehensive presentation and communication skills, usability research, information architecture, creative process development. Working knowledge of Photoshop, Imageready, Illustrator, Flash, Quicktime VR, Final Cut Pro, Dreamweaver, HTML coding, Compressor, Quark, After Effects, Director, Avid, Media 100, Adobe Premiere, mac / pc.
Experience
Head of Interactive Design
Carlson Marketing, Europe, Middle East & Africa
2005 - 2008
Worked across clients included Guinness, British Airways, Coca-Cola, Cadbury, Hyundai, Müller, BT, Nationwide, Lurpak, Anchor butter, Cravendale milk, Cow & Gate, Milupa Aptamil, Goodyear, Dunlop, Etihad Airways
Head of online creative team. Responsible for directing all digital creative work from strategy to execution. Collaborated with strategy, planning and client service teams to create and develop new business opportunities. Helped translate marketing objectives into creative strategies and then presented and sold ideas in to clients. Mentored creative team from concept to completion. Helped plan and estimate for complex digital projects including scope of projects and costings.
Managed creative team. Responsible for attracting, recruiting and retaining creative talent to grow the agency’s creative capability. Worked across all areas of digital including brand awareness, strategic and tactical activity, online advertising, games, promotional microsites, ECRM and ecommerce.
Freelance Art Director
2004 - 2005
Collaborated with agencies on a wide range of digital briefs. Assisted in the planning and execution of large content managed web projects. Helped deliver global web presence at Orange.com for France Telecom. Worked on global gateway at Guinness.com for Diageo.
Creative Director
E3 [Full service digital agency]
2001 - 2004
Clients included Orange, Vodafone, O2, LG, FCUK, Canon, Halfords, Kodak, Triumph, Peugeot, Renault, Kia motors, John Armit wines, National Deaf Children’s Society, Royal National Institute for the Deaf.
Jointly responsible for the management, support and direction of the creative department. Managed delivery of all digital projects. Involved at all stages of the production process. Initiated brainstorming sessions and introduced a wide range of stimuli from varying sources. Motivated designers to explore new and exciting ways to satisfy the brief.
Role also included development reviews and appraisals, interview and disciplinary procedures, workflow scheduling and close liaison with the production department.
Senior designer
E3 [Full service digital agency]
2000 - 2001
Worked across all of the agency’s digital clients. Creative for web, cdrom and online advertising. Helped grow the business from a core team of 6 up to a team of over 30.
Editor / 2d and 3d animator
New Generation Productions
1999 - 2000
Creation and management of small audio/visual post production facility within the company. Responsible for everything from editing, compositing, animation and sound mixing to marketing, promotion and client liaison.
Designer
New Generation Productions
1998 - 1999
Responsible for design and architecture of websites for a variety of clients; local small businesses to large nationals. Involved in concept creation, initial storyboarding and design look and feel.
Qualifications
Nottingham Trent University
1995 - 1998
BA Hons Graphic Design
Second class honours: first division (2:1)
North Warwickshire college
1997 – 1998
Diploma foundation in art and design
Distinction
Interests
The internet. Design. Film. Photography. Basketball. Mountain biking. Socialising.
References
Available on request
Contact
Thursday, March 13, 2008
New beginnings...
Over the coming months, new things will be happening. Exciting things, wonderous things, things that should've happened many moons ago! There's lots of planning afoot and lots of conversations happening with lots of people. I'll soon have a portfolio of work up on here, showcasing some of the great brands I've had the pleasure to work on in the past.
In the mean time feel free to contact me at dan.hirons@mac.com
Watch this space..........
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